Hennepin County’s MySelfMyHealth program underwent a bold rebrand to better connect with young adults seeking non-judgmental, honest, and affordable sexual healthcare. The new identity combined bright, energetic colors, hand-drawn illustrations, and modern photography to create a welcoming and approachable feel for the target audience.
The “Let’s Talk About Safety” campaign used playful yet impactful messaging to highlight sexual health tips and facts, positioning MySelfMyHealth as a trusted resource for young adults. By creating an engaging and approachable space, the campaign empowered viewers to seek reliable information and access clinics, making sexual health education both accessible and non-judgmental.
Role: Creative direction, rebranding strategy, campaign concept development, and video production.
Art Director: Erin Pascal