Minnesota’s great outdoors isn’t just a destination—it’s where we find what we’re searching for. The Find What’s Out There campaign invited audiences to discover belonging, joy, peace, and adventure in the natural spaces all around them.
One of the most visually compelling campaigns in MN Parks & Trails history, it paired evocative messaging with vibrant creative assets spanning print, digital, and video. Each piece was designed to resonate deeply, inspiring exploration and a renewed connection to nature.
Creative Direction: Adam Wilbur & Ryan Tate