Hennepin County’s Get Your Health Boost campaign focused on educating older adults about the importance of getting their annual flu and COVID-19 booster shots. With a warm and inviting approach, the campaign used vibrant colors and diverse imagery to encourage viewers to take action for their health.
Spanning digital, print, transit, radio, and video platforms, the campaign reached over 6.7 million people, driving more than 27,000 clicks to the vaccines.gov site. Through impactful visuals and a clear, empowering message, it emphasized the simple steps older adults can take to stay healthy and protected.
Role: Creative direction, campaign strategy, and video production.