At the Great Minnesota Get-Together, everything feels larger than life. This spec campaign celebrated the fair’s legendary scale—where corn dogs are massive, crowds thunderous, and memories grow with every telling.
The :30 commercial follows an adult reminiscing about his first fair visit as a kid. He won a tiny teddy bear at a carnival game—but with each retelling, the bear gets bigger: first the size of his torso, then buckled into the car, and finally bursting out of the sunroof. A tall tale brought to life, capturing how fair memories grow bigger every year.
Creative Direction: Adam Wilbur
Video Direction + Concept: Ryan Tate
Art Direction + Design: Adam Wilbur
Storyboard Illustration: Erin Pascal
Copywriting: Adam Wilbur