Food isn’t just for the eating—it can be art, too. The Food: Too Good to Waste campaign brought food-saving tips to life with imaginative visuals of food scraps transformed into playful scenes, from a fish made of strawberries to a hot air balloon crafted from a donut.
Using stop-motion GIFs and vibrant photography, the campaign captured attention and directed audiences to resources for reducing food waste and making their food last longer.
Creative Direction: Adam Wilbur & Ryan Tate
Art Direction + Design: Erin Pascal
Copywriter: Adam Wilbur
Food Styling: Adam Wilbur
Motion Design: Ryan Tate
Photography: Ryan Tate